European market leader of sustainable açaí products, The Rainforest Company, has announced today its certification as a registered B Corporation.
B Corporations (or B Corps) are a growing group of companies who are reinventing business, by pursuing purpose as well as profit.
The Rainforest Company has been certified by B Lab for fulfilling the highest social and environmental standards which represent its commitment to goals outside of shareholder profit.
The B Corp Certification is for the whole of your business and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, you have to score over 80 and provide evidence of socially and environmentally responsible practices - including energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company legally embedded their commitment to purpose beyond profit in their company articles.
The Rainforest Company is now part of a community of over 3000+ businesses globally who have certified as B Corps. The B Corp Community is reflective of the European economy with businesses from a cross section of industries and sizes. These include well-known brands like Patagonia, Ben and Jerry’s, Alpro, Triodos Bank, Alessi, Ecoalf and innocent.
Recent attention on sustainability, or the lack thereof, in the Fast-Moving Consumer Goods industry makes The Rainforest Company’s B Corp Certification a notable step, and signals a shift towards greater accountability and transparency in the sector.
Jonathan Normand, Director of B Lab Switzerland, says “B Lab is delighted to welcome The Rainforest Company to the B Corp Community. The Rainforest Company has been a pioneer in developing sustainably sourced açaí products. In the last three years, The Rainforest Company has gone from strength to strength while remaining steadfast in their commitment to protect the Amazon rainforest – a lofty mission they seek to fulfil by creating economic incentives for local farmers to practice traditional agroforestry which helps conserve the biome. I look forward to seeing The Rainforest Company inspire other businesses to join the B Corp™ community and use business as a force for good”.
About B Lab
B Lab is a non-profit organization that serves as part of a global movement to redefine the notion of success in business, so that one day all companies compete not only to be the best in the world, but also the best for the world.
Located on 5 continents, B Lab advocates for systemic change by providing a standard and tools to create a community of B Corporation certified companies.